All Upcoming Events for ICF Orange County

Most coaches struggle with marketing because they're trying to follow someone else's playbook. You've been told to post daily on social media, write weekly blogs, speak at every event, or build elaborate funnels, but these tactics feel forced, draining, and disconnected from who you are. What if the problem isn't your effort, but the fact that you're marketing against your natural strengths?

In this interactive session, you'll discover that successful marketing isn't about doing everything. It's about doing what aligns with how you're naturally wired. You'll explore a framework that reveals three distinct marketing archetypes, each with its own path to thought leadership and client attraction. The goal isn't to learn all three paths, it's to identify yours.

You'll learn how to recognize your dominant marketing archetype and understand how your natural talents inform the most effective ways for you to speak, write, and build visibility. You'll discover why some marketing methods feel energizing while others feel exhausting, and you'll leave with a personalized map connecting what you're naturally good at to specific marketing methods that will actually work for your practice.

This isn't another session on marketing tactics. This is about discovering your marketing identity, the foundation that makes all your marketing efforts more authentic, sustainable, and effective. You'll learn to market in a way that feels like you, rather than forcing yourself into someone else's mold.

If you've ever felt like marketing requires you to be someone you're not, this session will show you a different path, one where your authenticity becomes your greatest competitive advantage.

What You'll Takeaway:

Meet the Speaker

Aashi Arora, MHA, PCC is the founder and CEO of iRISE Executive Coaching, where she specializes in physician crisis intervention and healthcare executive coaching. A Professional Certified Coach (PCC) with the International Coaching Federation and a certified CliftonStrengths practitioner, Aashi brings over 20 years of C-suite leadership experience in academic health systems.

Aashi hosts "Leaders Creating Rukus" on iHeart Radio and is a sought-after speaker on clinician behavioral transformation and leadership development. A UCLA alumna, she guides her clients to leverage their natural strengths to achieve breakthrough results.

Earn 1.0 Core Competencies &  1.5 Resource Development CCE units for Attending this Event
[Please note that we process your CCE units once you have completed the survey we email. This is a manual process and may take up to 3 weeks after the event. Please look for the survey email and fill it out right away to expedite the process.]

Agenda:
6:00 Arrival and network
6:15/6:30 Dinner (vegetarian options provided)
6:45/7 Presentation begins
8:15 Presentation wraps up
8:15-8:30 Network, set up coffee meets